What can you wait for?

First: thanks to all of you who commented, called or emailed with name suggestions for the new blog. I’m leaning toward Minute with Mimi. But, I’m still thinking, so feel free to chime in.

Second: Chris Brogan ‘s blog today struck me in a way I’m sure he didn’t intend. It was primarily about how social media can be used to build relationships and garner sales. He had just taken delivery of a new car he purchased thanks to internet conversation and commerce.

Nifty story, but not my point. Chris Brogan is famous—at least in the circles in which I run. His book Trust Agents is a best seller, his speaking docket is full and his client list long. Yet this was his family’s first second car. How un-Amercican!

I don’t know Chris Brogan and I doubt our paths will ever cross, but he strikes me as a relatively down to earth guy. He worries about people’s feelings and uses his media might to help many fledgling businesses in addition to churning out loads of helpful social media information every day. But I don’t really know the story of why his family has gotten along this long with just one vehicle.

Sometimes, we get all caught up in what we need and when we’ll get it. We want bigger businesses, more exposure, stainless steal appliances, more shoes…ah, but I digress.

This week, spend some time liberating yourself from what you want. If you really want it, make yourself enjoy the wait—create a waiting discipline—rather than allowing your time to be taken up with longing. And maybe, you’ll find the waiting can indeed be over, because you really don’t need it after all.

Here’s to the good and simple things. May we recognize their true value.

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